Sr. Product Marketing Specialist

Date: Nov 21, 2024

Location:

Phoenix, AZ, US, 85008

Company: WillScot

Req ID: 52254

At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative ﬂexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.

Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us!

ABOUT THE JOB:

As a Senior Product Marketing Specialist, you will be responsible to develop and execute strategic marketing project plans for a designated portion of our space solutions product portfolio. In this role, you will take direction and guidance from the Senior Product Marketing Manager and will collaborate with the broader marketing team, product management, sales and commercial, corporate strategy and external agencies to support the creation of the project plan elements. This includes compelling messaging and positioning that resonates with target customers, generates awareness and enables demand generation. This includes omni-channel marketing as well as sales enablement materials. Additionally, maintain a comprehensive view of all tactics, report status and progress of the plan, uncover risks and opportunities throughout the course of the plan, and use data-driven insights to optimize tactics and report on results.

WHAT YOU'LL BE DOING:

Develop, maintain and report on status and performance of marketing project plans for cold and structures product lines
Partner with Product Management and Corporate Strategy to assist in the development and execution of marketing GTM planning and execution for all product introductions/refreshes along with updates to the existing portfolio to drive awareness and adoption.
Partner with Demand Generation and Marketing Team to execute project plans.
Develop and maintain project plans, budgets
Manage Product Marketing creative requests and deliverables

EDUCATION AND QUALIFICATIONS:

Required Education and Experience:
Bachelor’s Degree in Marketing. Product Marketing, Digital Marketing or Marketing Communications background strongly desired. 3-5 yrs. experience in marketing campaign and strategic content development, execution, and optimization. Related industry experience a plus.

Required Skills and Abilities:
Results oriented; drive and desire to build a commercial (marketing, sales, sales enablement) career; Time management skills; Experience creating product/service-related content leveraging input from multiple stakeholders and other sources of insight. Experience partnering with business leadership to translate objectives into omni-channel marketing campaigns that support brand and demand generation.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be found here.

WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!