Senior Director, Product

Date: Nov 26, 2025

Location:

Scottsdale, AZ, US, 85257

Company: WillScot

Req ID: 54891

At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative ﬂexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.

Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us!

ABOUT THE JOB:

This role is accountable for driving revenue growth, penetration, margin expansion, and ROI across our core and emerging product portfolios in North America. The Senior Director will set and own the product vision, leading a cross-functional team and stewarding high-impact initiatives with executive visibility.
This leader will translate enterprise strategy into actionable product roadmaps, commercial plans, and performance outcomes. Success requires strong strategic acumen, customer-centric product leadership, and the ability to partner across the organization to deliver adoption, share gains, and sustained profitability.

WHAT YOU'LL BE DOING:

Category Leadership & Portfolio Strategy
• Own category strategy and performance, driving revenue growth, penetration, and margin expansion across core and emerging product lines.
• Conduct deep market and competitive analyses, customer research, and VOC programs to identify unmet needs, shape value propositions, and prioritize investment.
• Lead annual and long-range planning, ensuring alignment to company strategy and financial objectives.
New Product Development & Innovation
• Lead new product initiatives from concept through commercialization, including justification, business case development, roadmap prioritization, pricing, and launch.
• Oversee program execution across cost, quality, and schedule, partnering closely with Engineering, Supply Chain, Operations, and Finance.
• Drive lifecycle management, including enhancements, sunset decisions, and ROI optimization.
Commercial Enablement & Go-to-Market Excellence
• Develop and execute sales enablement strategies, including training, tools, competitive positioning, and performance dashboards that accelerate adoption and revenue.
• Partner closely with Sales, Marketing, and Operations to ensure effective execution, performance tracking, and field feedback loops.
• Enable data-driven decision-making through consistent category performance management and insights delivery.
Leadership & Cross-Functional Collaboration
• Lead and develop a high-performing product management team, fostering customer-centricity, accountability, and operational excellence.
• Serve as the connective tissue between customer needs, product vision, and business outcomes, influencing executives and cross-functional partners.
• Champion a rigorous approach to portfolio governance, prioritization, and continuous improvement.
Additional Duties and Functions as assigned

EDUCATION AND QUALIFICATIONS:

Required Education and Experience:
• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 10–15 years of progressive experience in product, strategy, finance, or analytics roles, with at least 5 years leading high-performing teams.
• Proven success in B2B environments, ideally with capital-intensive or industrial products.

Required Skills and Abilities:
Product & Strategy Expertise
• Demonstrated capability in category management, product positioning, pricing strategy, and commercial excellence.
• Strong analytical and financial acumen, with the ability to build business cases, assess ROI, and drive insights into strategic action.
• Expertise translating customer insights and VOC research into differentiated value propositions and product direction.
Technical & Analytical Proficiency
• Advanced skills in Excel and analytics tools (e.g., Power BI); familiarity with SAP, Tableau, or comparable platforms preferred.
• Ability to leverage data platforms and financial metrics (P&L, margin performance, EBITDA impact) to inform decisions and measure success.
Leadership & Influence
• Exceptional communication skills, with the ability to influence cross-functionally and communicate clearly at executive levels.
• Track record of developing and leading high-performing, customer-centric product teams.
• Demonstrated ability to drive alignment across commercial, operational, and technical functions to deliver outcomes.

Physical Requirements:
Ability to sit, stand, walk, kneel, etc. during course of day.

Work Environment:
This is an in office role; not hybrid. Ability to travel up to 30%.

Supervision:
This role is currently responsible for a team of up to 10 employees at various levels in terms of titles and experience

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be found here.

WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!